How to Choose Your Real Estate Photographer
These days, most home buyers start their search online. When a house catches their eye, they will study the listing and see if the house is what they’re looking for. You’ll only get an opportunity to show the house if your internet listing captures their attention.
Why is Your Real Estate Photographer So Important?
Without top-notch photography of your listing, you will have a problem sparking interest in the property. Your potential buyer will move on to the next listing… or worse, the next Realtor®. It’s that simple.
How Do You Find the Right Real Estate Photographer?
This essential power partner is as important as your staging partner when presenting the home's best images. When it’s time to do an in-depth evaluation of your current photographer or consider a new photographer, keep the following questions in mind.
How Much Do They Charge?
Real Estate photography is one of those situations where you get that for which you pay. When a photographer works for rock-bottom prices, there’s usually a reason for that. Don’t make the mistake of assuming you’re getting a great deal! Be prepared to pay over the odds for a beautiful listing that brings many prospective buyers to view the home.
Do They Own a Local Photography Business?
You may intuitively think that a big, national firm is the way to go. If so, think again and consider that a national firm hires lots of people and pays them low rates. It’s impersonal, and these photographers will be less interested in your outcomes.
A photographer who owns a local business is someone with whom you can establish a working relationship. Like most other business relationships, it’s essential to know who you are partnering with and what to expect from one another.
Are They Easy to Work With?
Finding a photographer who is very compatible with you and your work style is so important. Of course, you want them to take beautiful photographs… that’s what this is all about! But having a photographer who aligns with your goals and helps you work towards them is an essential piece of the puzzle.
Are they easy to work with? Do they have an understanding of light and shadows? Can they handle unusual situations without a meltdown? Are they great at communication? Work habits and alignment are important!
Does Your Real Estate Photographer Understand the Real Estate Market?
When your photographer understands the real estate market and current trends, it’s a significant benefit to you as a Realtor®! When they know exactly what’s hot and what buyers are looking for, they know to accent those areas of the home and photograph them to make them very appealing. Knowing what buyers want to see is half the battle!
Your Real Estate Power Team
When you are preparing a home for listing, you know how to put all your resources together. As a home staging company, we can do an excellent job staging your listing, only to have the photography fall short. After the money you invest in staging, be sure that you have beautiful photographs to show the house online. There’s a good chance that you will miss the opportunity to show and sell the home without using an excellent staging company and a great photographer.
Your Home Staging Company
As a home staging company, we can’t say enough about how vital photographers are to our business and yours! If we can help with any staging services for your listings, please contact us. Our vast inventory and years of experience enable us to stage over 75 vacant homes at once. Get the Interior Drama Home Staging advantage, and let us team up with your photographer for beautiful results!