Time For A Facelift

Quite often in business, companies re-brand or change their image entirely. Whether it is changing up their services or repositioning themselves in the market, the goal is to change customers’ perceptions of the business and then ultimately change their buying patterns. The raisin industry did this in the 1980s due to a slump in sales growth, repositioning the fruit as a fun/hip snack that also has health benefits. The result was 20% growth the following year and many happy raisin farmers.

Not only can businesses re-brand, but so can individuals. Have you ever been in a “rut” or feeling down about yourself for a period in your life? Changing the way you ultimately think about yourself will have the same effect, and rewire your brain for more happiness, success, and self esteem.

As Tony Robbins says, “Raise your standards.” Raising your standards for what you will and will not accept in your life can have a profound impact on your decision making and what you let into your life. Whether you are trying to quit smoking or make more money, this sole decision will help get you where you want to go much faster.

Same thing goes for business. If a company raises it standards by which it operates, the end-result will be higher quality product and service. Something to keep in mind when operating either your personal or business.