Investment vs. Cost

As of late, I have been following a small business guru by the name of Dan Kennedy. His work dates back to the 1970’s and his expertise is in copywriting and marketing. However, a great deal of his philosophy is based on “money math”. For example, why not spend $1,000 on a marketing campaign that is going to generate $2,000 in sales in the first month? Many people are cheapskates and can’t see past the initial price tag, not giving any consideration to the return on their investment.

The same things goes for home staging. I often times feel like I’m beating a dead horse when trying to convince some prospective clients to invest in home staging. At the end of the day, there is only so much we can do with respect to tapping into prospective clients’ emotions and using math to persuade them. To be honest, those folks just aren’t right for us. If they aren’t willing to spend a few thousands bucks to guarantee a much higher listing price and faster sale, then it’s on them.

Would you rather spend $0 to sell your home for $380,000 in 3 months, or spend $2,500 to sell your home for $400,000 in 1 month? The math is pretty obvious to me, but many folks cannot see past the initial number and will suffer economically as a result. Bringing real value to our customers is what we’re great at, and if some prospects are unable to see that value, then it’s our job to tap into the PAIN they are going to suffer if they don’t go with us. Always something we’re working on here at Interior Drama, but some real stingy folks simply aren’t worth trying to convince.