Is Your Marketing Working?

Lots of folks get into real estate so they can “be their own boss”, without fulling realizing the kill what you eat nature of the business. With all the self-proclaimed gurus telling you spending your time on social media posting Instagram reels, there is plenty to be confused about how you should really be spending your time and money on marketing. Given the sheer volume of media channels to attract customers, it’s no wonder people are confused and spreading themselves thin.

The best marketing channel to spend your time and money is the one that generates the highest ROI. To calculate the ROI from your marketing budget, you must be able to track the leads that are coming in from each respective marketing channel, and more importantly, the quality of those leads. Who is more likely to hire you as their real estate agent, someone who was bored on a Friday night scrolling TikTok, or someone that finds you from Google and signs up for your newsletter to learn more? Most likely the latter.

Beginning your marketing endeavors all starts with The List. This is a fully scrubbed list of potential leads including names, emails, phone numbers, and hopefully home addresses. From there, you can target these individuals from a variety of media and determine how to attract these folks like a magnet.

John Wanamaker, department-store magnate in the 1800s, once said, “Half the money I spend on advertising is wasted; the trouble is, I don't know which half.” Don’t be this guy, and track where your marketing dollars are going, and what ROI you are generating, and you should be doing better than the overwhelming majority of agents chasing their tails.