The Math Doesn’t Lie

Many small business owners want to hit their sales and financial goals without any clear system.  For example, if you want to net $100,000 as a real estate agent, you first must know the following: avg. commission rate, sponsoring broker share, amount to set aside for taxes, appoints set %, closing %, and on and on…

With the above example, if you gathered all the right data, you can back into the numbers.  You can literally calculate the number of phone calls you must make on a daily basis to net yourself $100,000.

It is vitally important that you know the numbers in your business to succeed, especially financials.  Too often you hear about the restaurant that was always packed with customers going out of business, or the rapidly growing retail shop that ran out of cash and went under.

The goal is to get supply and demand in your favor, and the best way to fully understand how  you’ll do that is to reverse engineer the process.  The simplest and surest way is to focus on the short term numbers you must hit on a daily basis.  They don’t lie.